How Sportsbooks Make Money

A sportsbook is a gambling establishment that accepts wagers on various sporting events. Some states regulate the industry, while others don’t. Regardless of state regulations, it is important for bettors to research a sportsbook thoroughly before making a deposit. This can include reading independent reviews and checking out bonus offers. A good sportsbook will treat its customers fairly and efficiently pay out winning bets.

Sportsbooks make money by setting the odds and accepting bets against them. They can adjust these odds as they see fit to attract action from both sides of the bet. For example, if the public believes the Lions will win a game against the Bears, the sportsbook may move the line to encourage more bets on Detroit and discourage Chicago backers. This is a common strategy to avoid losing large sums of money and to keep the action balanced.

Another way sportsbooks make money is by taking bets on over/under totals. These are wagers on the total points scored in a game by both teams. If the public is leaning towards a high number of points, the sportsbook can set the over/under at a higher price to draw more action on both sides.

In addition to adjusting the lines and odds, a sportsbook must take into account in-game factors. This is particularly true when betting on football games, where the outcome of a game can change significantly during the final minutes of the fourth quarter. A good sportsbook will be able to adapt its in-game model to account for this, while a poor one will continue to rely on a pure math model that can easily be exploited.